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Smartsheet is an enterprise platform that helps automate processes across a broad array of use cases, which strives to improve its offerings based on consumer feedback. The task of understanding and leveraging unstructured comments and emails from customers is challenging, which is why we propose a combination of topic modeling and sentiment analysis techniques to gather actionable insights, aggregated and presented as a dashboard to stakeholders thus enabling them to take data-driven decisions to improve user experience. The solution focuses on identifying negative feedback from users, in order to highlight potential areas of improvement, thus informing the future product roadmap.